IBM

I worked alongside the team at Gretel to develop a motion language that reflected IBM’s identity as a catalyst of innovation. The node, a blue pixel pulled from the geometry of IBM’s logo, served as a point of origin for movement.

Creative Direction: Ryan Moore

Design: Adam Lowe, Zoe Lin, Luke Barnell

Animation: John Choi, Cyrus Cumming, Chen Longo, Alaijah Hampton