PayPal
As a facilitator of secure transactions between people and businesses across the globe, PayPal’s services have opened new financial opportunities for countless customers. Gretel’s refresh of the iconic logo, a new typeface—PayPal Open—and an expressive motion system all work to amplify the sense of possibility at the heart of the brand.
Creative Direction: Ryan Moore, Simon Chong
Design: Andy Keating, Zoe Lin
Animation: John Choi, Chen Longo, Cyrus Cumming